36氪
馮兆華
2026-02-17 16:00:57
在浩瀚的音樂(lè )錄影帶（MV）星空中，國產(chǎn)MV與日韓MV宛如兩顆璀璨的明星，各自散發(fā)著(zhù)獨特的??光芒，也共同演繹著(zhù)東方視覺(jué)美學(xué)的時(shí)代變奏。近年來(lái)，國產(chǎn)MV在制作水準和創(chuàng )意表達上取得了令人矚目的進(jìn)步，尤其是在融合傳統文化元素方面，展現出了前所未有的自信與活力。
我們看到了大量以中國傳統建筑、服飾、山水畫(huà)意境為背景的MV，將古典的韻味與現代的??音樂(lè )完美結合，營(yíng)造出一種“風(fēng)月同天”的詩(shī)意氛圍。例如，一些古風(fēng)歌曲的MV，精心復刻了漢唐宮廷的恢弘，或是江南水鄉的婉約，配合鏡頭語(yǔ)言的細膩調度，如同一幅幅流動(dòng)的寫(xiě)意山水畫(huà)，讓觀(guān)眾沉??浸在歷史的回響之中。
這種對“國風(fēng)”的自覺(jué)回歸，不僅是對民族文化自信的體現，也是對MV敘事邊界的一次成功拓展。
與此日韓MV則以其精致的工業(yè)化制作、前衛的視覺(jué)風(fēng)格和強大的市場(chǎng)號召力，持續影響著(zhù)全球的音樂(lè )潮流。日韓MV在視覺(jué)呈現上，往往追求極致的色彩運用、大膽的鏡頭切換和超現實(shí)的意象構建。韓國MV尤其擅長(cháng)通過(guò)精心設計的??舞蹈?編排、華麗的場(chǎng)景轉換和富有故事性的情節來(lái)抓住觀(guān)眾的眼球。
他們的MV常常充滿(mǎn)了科技感、未來(lái)感，或是濃烈的情感張力，通過(guò)快節奏的剪輯和富有沖擊力的畫(huà)面，營(yíng)造出一種令人血脈賁clearlyofthepulseofthemusicitself.Theuseofelaboratechoreographyisoftenahallmark,transformingthevideointoadynamicperformancepiecethatcomplementsthesong'senergy.
Incontrast,JapaneseMVaestheticscansometimesleantowardsamoreintrospectiveoravant-gardeapproach.Whilestillemployinghighproductionvalues,Japanesedirectorsmightexploremoreabstractvisualmetaphors,quirkynarrativethreads,orauniqueblendoftraditionalandcontemporaryimagerythatcanbebothcaptivatingandthought-provoking.There'softenadistinctivesenseofindividualartisticexpressionthatshinesthrough,evenwithinthecommercialrealm.
ThestorytellinginbothKoreanandJapaneseMVstendstobemoredirectandemotionallyresonant,aimingtocreateastrongconnectionwiththeviewer.Whetherit'saromanticdrama,ahigh-octaneactionsequence,oramelancholicballad,thenarrativeisoftenmeticulouslycraftedtoamplifythesong'smessageandmood.Thisfocusonnarrativecohesion,combinedwithstrikingvisuals,makesforhighlyengagingandmemorableviewingexperiences.
However,it’simportanttoacknowledgethesignificantstridesmadebydomesticChineseMVs.Inrecentyears,there'sbeenadiscernibleshifttowardsmoresophisticatedstorytellingandagreaterwillingnesstoexperimentwithdiversevisuallanguages.Whilehistorically,someChineseMVsmighthavebeenperceivedasmorestraightforwardperformanceshowcasesorlessdevelopednarratives,thisperceptionisrapidlyevolving.TheintegrationoftraditionalChineseartisticelements–thinkoflandscapesinspiredbyinkwashpaintings,architecturalmotifsfromancientdynasties,ortheetherealbeautyofclassicaldance–hasaddedauniquelayerofculturaldepth.TheseMVsoftenevokeasenseofpoeticlyricismandarefinedaestheticthatisdistinctlyChinese.
Furthermore,theproductionqualityofChineseMVshasseenadramaticuplift.Directorsandproductionteamsarenowleveragingadvancedcinematographytechniques,innovativeeditingstyles,andhigh-qualityvisualeffectstorivalinternationalstandards.There'sagrowingconfidenceinexploringthemesthatresonatewithcontemporaryChinesesociety,aswellasathoughtfulengagementwithhistoricalnarrativesandculturalheritage.Thiscanmanifestinvisuallystunninghistoricaldramas,contemporaryslice-of-lifestoriesimbuedwithemotionaldepth,orevenabstractexplorationsofhumanexperience,allwhilemaintainingastrongvisualidentity.
Thenarrativeapproachesalsorevealfascinatingdifferences.WhileK-popMVsoftenexcelatcreatingimmersivemini-dramaswithclearplotarcsandcharacterdevelopment,J-popMVscansometimesembracemoreunconventionalorfragmentedstorytelling.ChineseMVsareincreasinglyfindingtheirownvoice,blendingtheemotionaldirectnessseeninKoreanproductionswiththepoeticsensibilitiesoftenassociatedwithtraditionalChineseart.Theresultisadiverserangeofnarratives,fromgrandhistoricalepicstointimatepersonalreflections,allcontributingtoarichertapestryofvisualmusic.Thekeytakeawayisthatbothregions,andparticularlyChina’srecentsurge,arepushingtheboundariesofwhatanMVcanbe,transformingthemfrommerepromotionaltoolsintocompellingworksofart.
